THE SECOND ROW FORMULA

Career Transformation Masterclass

Self-paced online course to help the mid-career professional make complex career transitions without taking a pay cut, taking a step back, or wasting hours on the job boards.


 
The Discovery Package by Cultivated Career to find your Dream Job
 

Here’s the truth: Traditional career transition advice simply doesn’t work for the successful mid-career professional.

You’re successful, smart, and savvy.  But you’ve hit a ceiling in your current role.  Whether you want a leadership position, more money, to change industries or get remote work, your job search keeps turning up cold.  Are you finally ready to get out of your own head and become the best version of yourself, the kind of person who can’t help but be a fit for her dream job?

Does this sound familiar?

✓  You identify as an overachiever.  You have always done what you’re supposed to do, and done it well. 

✓  You’re a highly sensitive person or empath, and are strongly in tune with the environmental cues around you.

✓  You have felt unfulfilled in your role for a long time, but keep trying to feel grateful for what you have.

✓  You’re doing the job search process the way the teachers and gurus say to, but you’re not hearing back from any of the positions you actually want.

✓  You continue to get passed over by people who have “more relevant” experience or who know somebody in the organization

✓  Your confidence is starting to wear thin, your motivation is waning. 

✓  You’re overwhelmed, frustrated, and scared to death of making the wrong move but you can’t ignore the fact that your workdays feel like an absolute grind – and it isn’t getting any better. 

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You might be asking yourself if it’s even possible to make a meaningful transition into a role that lights you up, values your skillset, and gives you the compensation and benefits you deserve…without all the hustle?

If you’re done with the fear, doubt, and overwhelm that come from being stuck, then it’s time to consciously cultivate the career and life of your dreams.

There is another way.

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Introducing

The Second Row Formula Career Transformation Masterclass

A comprehensive, self-paced online video course designed to help the successful & stuck mid-career professional switch industries and land their dream job - without taking a pay cut.


I’m going to let you in on a little secret…

There’s actually a really good reason that traditional job search advice isn’t working for you.  And that's because it wasn't made for people like you.

Conventional career advice works great for college grads or for people making simple career transitions.

But when you're already highly established, changing industries or titles, taking a leap into a more senior role, reentering the workforce after a taking a package, or reassessing your purpose after putting your career on hold - the standard rules simply don't apply.

You don’t have to be unfulfilled, miserable, and defeated.  Stop using a job search strategy that doesn’t work for the mid-career professional, and start landing offers for lucrative roles like the successful, established professional that you are. 

Because here’s the thing…

You can’t continue to use a “commodity” job search strategy and expect to land a lucrative position.

Think about it - what would happen if you tried to sell a Rolex using a commodity marketing strategy like Coca Cola's?

You'd spend a lot of money, degrade your brand name, waste a lot of time on prospects who aren't serious buyers, and diminish your market value. And those high-value customers you want? They're nowhere to be found.

(I think you can see where I'm going with this.)


Here’s What You Have To Do…

As a mid-career professional wanting to make a more challenging transition, the conventional job search strategies just aren't going to work for you. You're going to get filtered out by HR or online systems, you're going to be beat out by someone better qualified or well connected, or you're not even going to see the job posting because it's never made visible to the public.

I have a 5 phase framework that helps you overcome these challenges and finally land that dream job with all your must-haves.... all without taking a paycut. It's called 'The Internal Candidate Advantage Method.'


Five Steps To Your Dream Career

 

STEP ONE

Get crystal clear on exactly what you want in a job and define your personal brand.

 

STEP TWO

Cut through the HR gatekeeps and meet the right people—the ones who are making the decisions.

 

STEP THREE

You must uniquely position yourself as the only solution to your hiring manager's specific problem (this is so critical!)

 

STEP FOUR

Nail the interview and showcase yourself as the easiest, obvious choice for the role - get the "Internal Candidate Advantage"

 

STEP FIVE

After landing the job, it's time to negotiate exactly what you want and make it impossible for your new employer to turn down your ask.

 

Here’s What People Are Saying…


 

 What If You Could…

  • Squash the self-doubt, confusion, and overwhelm that come from a fruitless job search

  • Stop people-pleasing and playing small and start going all-in on the jobs you really want

  • Find the motivation and resilience to keep going when your self-sabotage kicks in

  • Cut through the HR lineup and start getting interviews with hiring managers for jobs that inspire you to make an impact on the world

  • Land multiple job offers for and negotiate the 20%+ raise you deserve – with ease

  • Have more time to spend your days how you want with flexible schedules, vacation time, and the money to make it all happen.

 

“I gained so much more clarity of what it is that I really want to do and who I actually want to be, through my coaching sessions with Jaclyn. She is an excellent listener, who just knows when to ask the right questions, that really brought me a huge step closer towards my purpose.  Besides her understanding and openness I really appreciated that I could open up to her because I didn’t felt judged at all but understood, secure and encouraged. Her personality and honesty were truly inspiring and she got me all fired up to follow my passion! Thank you!”

– Ina M., Food Science Engineer

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Here’s What You Get     

The Second Row Formula Career Transformation Masterclass is a 100% self-paced video course designed to help the successful and stuck mid-career professional make career transitions without taking a pay cut, taking a step back, or wasting time sending resumes into the abyss.

 
One on One Discovery Sessions for Career and Job Coaching

✓  MODULE 1: How The Second Row Formula Works

  • Uncover why conventional career transition advice doesn't work for mid-career professionals and learn what to do instead, so you can re-engage your job search with renewed confidence, motivation, and most importantly - results.

 

 
Resume Help and Job finding

✓  MODULE 2: Mid-Career Clarity and Mindset

  • The Forbes® approved Energy Leadership System to get your monkey mind and negative self-talk under control, so you can put an end to the self sabotaging behavior that stalls your progress.

  • How to develop the mindset of a powerful leader so you can naturally command a room, garner respect, and be considered for promotion opportunities.

 

 
Detailed Document Review for Social media and resume

✓  MODULE 3: REVITALIZED PERSONAL BRAND & CONFIDENCE

  • The step-by-step "Future Self" process to stop feeling '"icky" about talking about yourself so that you can start hearing back from from high-value employers who are eager to pay you what you're worth.

 

 
Weekly Accountability Tracking

✓  MODULE 4: CRAFT A COMPELLING MESSAGE

  • Learn the RIGHT way to utilize your resume, LinkedIn, and cover letter so you can stop getting eliminated before your application ever makes it to a human being.

 

 
Text and Email support with Job Coaching

✓  MODULE 5: THE SECOND ROW FORMULA AND NATURAL NETWORK METHODOLOGY

  • The proven 5-Step Formula to bypass the "HR Lineup" and get high-level hiring managers to give you a chance without ever having to apply online.

  • The exact process to get the "Internal Candidate Advantage" so that you can compete with even the most qualified candidates in any industry, at any level - even if you don't have the required experience.

 

Don’t take it from me…hear what an HR professional has to say:

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You Always Have A Choice…

You can continue to try to play the numbers game, beat the ATS systems, tweak your resume, and do cold outreach on LinkedIn.  But how has that been going?

Or if you are committed to making transformational changes in yourself and your search strategy, and are ready to boldly step into the version of yourself who can’t help but land that dream job, the choice is clear:

Join me inside the Second Row Formula Career Transformation Masterclass.

I can’t wait to see what you can do.